Aaron Draplin Shows How to Conceptualize and Create a Logo in 15 Minutes

While many assume good design is a result of hard contemplation and systematic renderings, Aaron Draplin of Draplin Design Co., and most notably the founder of Field Notes, approaches things a bit differently. A fanatic of vintage logos and simplicity, the Portland, Oregon-based entrepreneur takes on a challenge from online educational company lynda.com, in which he must create a logo for a fictional construction company. In the video above, see how Draplin goes from rummaging through bookshelve...